Spam Alert! How to Spot a Dodgy Email (And Keep Your Small Biz Safe Online)

Let’s be real — running a small business means wearing a lot of hats… and “IT security expert” probably isn’t one you ever planned on.

But these days, email scams are sneaky, persistent, and designed to catch out time-poor business owners just trying to get through their inbox. I’ve seen firsthand how overwhelming it can be — especially when it feels like the digital world is constantly shifting.

I’m not a tech whiz, but I am a small business owner who’s learned a few smart habits the hard way — and I want to help you feel just a little more confident (and protected) when it comes to scams in your inbox.

Here are a few practical things I’ve picked up — and shared with clients — that help keep things safe behind the scenes.

Simple Email Safety Tips for Everyday Business Owners

1. Check the Email Address, Not Just the Name

Scam emails often look like they’re from a big brand or familiar contact — but the real address tells the story. Hover over the sender’s email to double-check. If it ends in something weird like @account-security123.biz, delete it.

2. Watch for Panic Language

If an email is shouting “URGENT!” or threatening to close your account if you don’t act right now, pause. Real companies don’t usually pressure you like that without warning.

3. Don’t Click on Suspicious Links

If the link looks odd or unexpected, don’t click it. Hover to preview where it’s going, or better yet — open a new tab and type in the website yourself.

4. Look for Personalisation

Scam emails often say things like “Hi user” or “Dear account holder.” If they don’t use your name or your business name, that’s a red flag.

5. Never Share Sensitive Info via Email

No legitimate company will ask for passwords, tax info, or bank details over email. Ever. If you’re unsure, contact the company directly through a trusted method.

6. Turn on Two-Factor Authentication (2FA)

Adding 2FA to your email, social accounts, and online tools makes a big difference. It’s like locking the screen door and the front door.

7. Chat With Your Team About Email Safety

If you’ve got staff (even casuals or contractors), make sure they know what a dodgy email looks like. All it takes is one click from someone in a rush.

Why It Matters

Big companies have tech teams — most of us don’t. That means awareness is our best protection.

Scam emails can lead to:

• Lost money or stolen info

• Locked-out accounts

• Embarrassed emails to customers

• Days (or weeks) of clean-up

But here’s the good news: most of them follow the same patterns. Once you know what to look for, you’ll spot them a mile away.

The NextWave “Nope” Checklist

If something smells phishy (pun intended), follow this:

1. Don’t click links or open attachments
2. Mark it as spam or phishing
3. Delete it
4. Go direct to the source if you’re unsure
5. Trust your gut — if it feels off, it probably is

Want More Real Talk Like This?

I started NextWave Marketing to help everyday business owners navigate the digital world with less confusion and more clarity — and that includes staying safe out there.

Subscribe for tools, tips, and encouragement to help you build your online presence (without the overwhelm). You don’t have to be a tech expert — just someone willing to learn what matters most.