About
I'm Krista Brown. My goal is to give you the courage to bring your tourism business into a digital world...
After 20+ years helping small tourism businesses grow from the ground up, I’ve come to believe one thing above all else:
Small business is the heartbeat of every community—
but many are still set up to serve a world that no longer exists.
I’ve spent most of my career juggling life as a mum and working for a membership-based regional tourism marketing organisation supporting and promoting local businesses — especially in the tourism and travel sector, a space I’m deeply passionate about.
From helping boutique retailers attract visitors, to supporting local tourism operators through digital transitions, I’ve seen firsthand how powerful it can be when small businesses embrace the right tools and stay connected to their story.
From Shopfront to Screens
My journey into digital marketing wasn’t born from chasing trends. It came from a deep need for more freedom—freedom to show up for my family, freedom to create from anywhere, and freedom to build something that aligns with my values.
That’s when I discovered a way to bring what I love—genuine connection, storytelling, and small business support—into the online world.
Now, through NextWave Marketing, I share everything I’m learning about building a sustainable online business—from the tools that work, to the mindset shifts that matter.
Why follow my journey?
I'm not here to tell you I have all the answers.
I'm here to show you what’s actually working for me and for other small business owners making the shift online.
Think of me as your real-world guide, cutting through the noise and offering:
- Actionable advice to modernize your business
- Honest reviews of digital tools that save time and money
- Inspiring stories and step-by-step guidance on building your digital presence
- A clear path to passive income with programs like Modern Wealthy by Stuart Ross
- This isn’t about quick wins or hype. It’s about building something real and sustainable—on your terms.
If you’ve been feeling stuck, overwhelmed, or just curious about how to grow your business beyond your bricks and mortar, I invite you to follow along.
Ready to turn your bespoke business into a hyper-profitable online venture?
Let me show you how to attract more guests & build online sales.
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Be digitally savvy. Stay emotionally connected.