Why Your Business Isn’t Broken — But the Way People Find You Has Changed

For tourism, hospitality & boutique retailers ready to grow online

Let’s get one thing straight: your business isn’t broken.

You’ve built something meaningful — maybe it’s a family-run retail store, a boutique accommodation, a tasting room, a visitor experience. You’ve poured your heart into it, and it shows in every detail.

But foot traffic? It’s not what it used to be. The casual drop-ins are fewer. Bookings are quieter. And even your most loyal locals are spending more time on their phones than in your foyer.

So what’s changed?

Not your passion. Not your product. What’s changed is how customers discover and connect with businesses like yours.

Your Customers Still Love You — They Just Look for You Differently

It used to be flyers, signs, events, and good old-fashioned word of mouth.
Now, it’s Google, TripAdvisor, Instagram, and email.

If you’re not visible online, you’re not in the room when decisions are being made — even by people who would love you if they knew you existed.

But here’s the good news: this shift isn’t a threat.
It’s an invitation.

You Don’t Need to Start Over — You Just Need to Extend Your Presence

Going online doesn’t mean ditching your physical space or turning into an “influencer.”
It means making your business findable and familiar before people arrive.

Your boutique retail store, distillery, or guesthouse? It deserves a digital twin — one that showcases your personality, builds trust, and makes people say:
“Yes — that’s where I want to go.”

At NextWave Marketing, I help small, place-based businesses like yours translate your real-world magic into simple digital strategies. No fluff. No pressure. Just practical steps that help you stay relevant and visible.

3 Easy Ways to Get Started:

1. Show up on Google
Claim your Google Business Profile, add fresh photos, update your hours, and ask happy guests or customers to leave a review.

2. Be social (without being salesy)
Pick one platform (Instagram or Facebook are great starting points). Post once a week — behind the scenes, a special, a story from your team. Let people get to know you.

3. Start a simple email list
Ask for email addresses at the counter, on your booking form, or after tastings. Stay connected by sharing seasonal tips, events, or local guides.

Want to Know How I Got Started?

Like you, I’ve spent most of my life in the tourism and small business world.
I knew how to market a destination — but when it came to building something for myself, I needed guidance. That’s when I found Stuart Ross and the Modern Wealthy program.

Honestly? I was skeptical. But this was different — no jargon, no hype, just real-world marketing explained in a way that actually made sense. I’ve learned more from this training than I did in a decade of traditional marketing roles.

So if you’re curious about how to get started, stay relevant, and grow something online — without burning out — it might be worth a look.

[Click to Learn more about The Modern Wealthy Program]

And remember: you’re not behind. You’re just one small shift away from being seen again — by the people who already want what you offer.

Not Ready to Enrol Just Yet?
That’s totally okay.

If you're still figuring things out or want to dip your toes in first, grab my free guide:
“From Shopfront to Screens – Taking Your First Steps Online.”

It’s made especially for traditional small businesses in tourism, hospitality, retail, and experiences — and it’ll walk you through the basics of going digital, in a way that feels approachable and real.

Download my Free Guide Here